About the Event
Pastels on 5th was founded in 2011 as a benefit for Alternatives to Violence. The event, created by Marcia Moellenberg and Vicky Bryant, was designed to be a “win-win” for Loveland artists, businesses and community members. The Loveland Museum/Gallery, the City of Loveland, Leadership Loveland, and Engaging Loveland all gave us tremendous support and were instrumental in getting this first year off the ground.
Our first year was an amazing success – the turnout for our inaugural event was more than we could have hoped for! We had over 65 artists/sponsors participate in Pastels and we raised over $10,000 for ATV! We couldn’t believe the response and we were even more stunned when the second year of the event raised over $25,000 and included 85 artists and sponsors.
Pastels on 5th is an annual event taking place the second Saturday of September.
Pastels takes place on 5th Street, adjacent to the Loveland Museum/Gallery, in downtown Loveland, Colorado. This event works in partnership with the City of Loveland Cultural Services Department.
Pastels is a community wide event in which artists, businesses and downtown Loveland come together to transform 5th Street into a spectacular sidewalk gallery. This is a free, family friendly, community wide event designed to highlight the thriving Loveland arts community.
The focal point of the event is the artwork created right on the sidewalk by local and regional artists using brightly colored pastels. Each year we have judges selecting their favorite works of art in our juried awards that include cash prizes for the winning artists. Additionally, community members get to participate by voting for their favorite works of art in our People’s Choice awards.
Pastels on 5th includes live music, food, an Artist Marketplace, and “Walk a Mile in Her Shoes” – the International Men’s March to Stop Rape, Sexual Assault & Gender Violence. We also offer a children’s art area where kids can create their own sidewalk masterpieces!
Pastels is designed as a benefit for Alternatives to Violence (ATV). Alternatives to Violence is committed to the intervention in, education about, and prevention of domestic violence, sexual assault, and other violent crimes. All money raised goes to support ATV Victims Services and the Southern Larimer County Safehouse project. Because it is the right thing to do.